You can find the Naughty or Nice list from the American Family Association here.
What's really interesting is: they appear to base their opinion not on whether a company seems to show any traditional Christmas spirit [or any religious message] but on this:
If a company's ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach "Christmas" shoppers.
If a company has items associated with Christmas, but did not use the word "Christmas," then the company is considered as censoring "Christmas."
So, if you're on the nice list, you are willing to use the word Christmas to attempt to sell things to the public. And if someone were to make a conscious decision to not invoke the spirit of Christmas as a sales gimmick, say because they really believed in 'Christmas' and didn't want to commercialize it, they would fall into the naughty category. How frakked up is that?
They do state that this list is based on only one criteria:
This list only reflects a company's "Christmas" advertising and does not take into account other corporate policies AFA may not agree with.
Which maybe is supposed to make me feel better if 'my' company isn't on the list, but it doesn't. It just seems so typical of narrow-minded thinking, to categorize any subset of things based on a single criteria. Like those people who only vote for people who say they are 100% against abortion/gun control/government mandated healthcare [fill in your own one-button issue] under any circumstances, and will continue to vote for them based on that issue, regardless of anything else that person may do or say.
WalMart is on the nice list. I never shop there. Too much cheap stuff imported from China, never any sales help around when you need them.
LLBean is on the naughty list. I do shop there. Good products.
If you're interested in joining the crusade to SAVE CHRISTMAS!!!! you can go to the Liberty Counsel website and buy one of their helpful "Help Save Chrismas" packs! Only $25.00 [They apparently are not using any of their funds raised to pay for proofreading: unless they deliberately took the 'T' out of Christmas for some strange reason?